Adam Mirzoeff, CEO of East Continental Gems Inc., announced today the appointment of Daniel Tobok, CEO of CYPFER, as Chief Cyber Intelligence Advisor to the company and their co-venture with Marvel.
“The luxury collectibles realm is maturing and evolving to include blockchain registry and digital inventorization,” says Daniel Tobok, CYPFER’s CEO. “The value of these pieces of art, memorabilia, or rare editions require a stable digital environment to preserve and protect the means of storage, record of value, and ownership,” warns Tobok.
According to Deadline, following trending Comic-Con news and headlines in the summer of 2022, Marvel unveiled a real-life Infinity Gauntlet adorned with precious gems worth over $25 million. Paul Gitter, SVP of Marvel Consumer Products, said in a statement, “Fans and collectors are a very important consumer for Marvel since they truly live the Marvel lifestyle every day and are always seeking to connect with the brand in new and unique ways. We feel this authentic gemstone collection is cool and unexpected and extends the reach of the Marvel brand.”
Adam Mirzoeff, a fourth-generation jeweller and President of East Continental Gems, curated the collection, while Darren Romanelli, aka DRx, served as the collection’s Creative Director.
“We are proud to have created the Infinity Gauntlet with the intention to make available a high-end collectible toy and consumer experience the Marvel community has not witnessed or seen to date,” shares Mirzoeff.
“We are over the moon as both fans and followers of all things Marvel,” shares Tobok. “We look forward to being of service to this incredible team of creatives committed to bringing to Marvel fans extraordinary experiences and products without digital incident,” concludes Tobok.
