Gaming Innovation Group Inc. (“GiG”), a leading force in digital marketing and media for the online gaming industry, has today successfully acquired Titan Inc. Limited (“Titan”), following the head-of-terms agreement signed in June, see announcement from GiG on 17 June 2024. Titan is a top-tier provider of SEO and content services, and this strategic move bolsters GiG’s operational capabilities and reinforces its market leadership within Gentoo Media (formerly GiG Media), its thriving media and affiliate business.
The integration of Titan will drive cost savings and operational efficiencies for Gentoo Media’s publishing division. SEO and content costs are expected to be significantly reduced for operations consolidated under Titan. Additionally, Titan’s expertise will optimize the quality and time-to-market of the business, which is expected to increase revenue within the division.
Jonas Warrer, CEO of Gentoo Media and acting group CEO of GiG, says, “I’m pleased to announce that we have completed the acquisition of Titan. This acquisition aligns with our strategic goals to enhance operational efficiencies and strengthen our position in the market. Integrating Titan’s SEO and content expertise will improve our service capabilities. We look forward to realising the benefits this brings to our operations and stakeholders.”
In 2023, Titan Inc. Limited reported revenues of MEUR 3.30 and EBITDA of MEUR 0.72. The acquisition was valued at MEUR 3.2 and structured with MEUR 1.1 paid at closing and two yearly installments of MEUR 1.05 to be paid after twelve and twenty-four months.
