Infinix, the trendy tech brand crafted for young consumers, today announced a strategic partnership with Honor of Kings (developed by TiMi Studio Group) and MediaTek to establish a cutting-edge game research laboratory. This collaboration started a few months ago and is aimed at driving innovation in mobile gaming technology and delivering enhanced experiences for players in fast-growing smartphone markets around the world.
The joint lab will leverage the combined strengths of the three industry leaders. Infinix’s R&D center will lead the lab’s development, while the development team of Honor of Kings, will provide deep gaming expertise. MediaTek, a leading chipset provider, will contribute advanced silicon and system-level optimizations to further elevate mobile gaming performance.
“As mobile gaming continues to surge in popularity, players’ expectations for high-quality, immersive experiences are higher than ever,” said Lake Hu, Deputy General Manager and Chief Marketing Officer at Infinix. “By uniting the technological prowess of Infinix, TiMi Studio Group, and MediaTek, and fueled by our passion for serving the next generation of thinkers and creators, we are positioning this joint lab to be a driving force for the next generation of mobile gaming innovation.”
The research laboratory will focus on optimizing game performance, network optimization, and exploring AI-powered gaming innovations, with the goal of elevating the gaming experience for players in fast-growing smartphone markets.
“We see immense potential in emerging smartphone markets, where mobile gaming is rapidly becoming a primary entertainment format,” Jackson Jiang, Business Manager at TiMi Studio Group. “This collaboration will allow us to deliver cutting-edge gaming experiences that delight players and push the boundaries of what’s possible on mobile.”
The joint lab’s innovations will be integrated into Infinix smartphones, ensuring these technologies reach a wide audience of mobile gamers. The three partners will also collaborate on joint marketing and brand-building efforts to raise awareness and drive adoption.
“Emerging markets are the future of mobile technology and gaming,” said Ben Tsai, WSD Deputy General Manager at MediaTek. “By uniting our complementary strengths, we are laying the foundation for a new era of mobile gaming innovation that will benefit consumers worldwide.”
