Kuke Music Holding Limited (“Kuke” or the “Company”) (NYSE: KUKE), a leading classical music service platform in China with approximately 3 million audio and video music tracks, announced the launch of an advanced digital music teaching system in collaboration with People’s Music Publishing House. The highly innovative Music Museum is a comprehensive digital music teaching system, including licensed Chinese music and classical music learning content. The product will be sold through offline channels starting in March 2023 and initially targeting 200,000 schools in China.
People’s Music Publishing House is one of the China’s largest and most influential professional music publishing companies with a leadership of the share of the Chinese music textbook market (approximately 80% market share in the middle school and 60% in the primary school). Kuke Music is the only comprehensive music group in China focusing on classical music licensing, subscription and learning services. Music Museum’s main interface includes six dedicated modules: classroom teaching, music knowledge, teaching material, music test, knowledge expansion and masterclass. The new teaching program integrates digital versions of textbooks for middle and primary school, as well as thousands of extended music knowledge aides, more than 3,000 progressive curriculum tests, licensed audio and video materials, and many other features and functionality. The two companies jointly developed the exciting new, easy to use Music Museum system for middle and primary school music teaching.
Mr. He Yu, Chief Executive Officer of Kuke Music Holding Limited, commented, “We are excited to be launching a powerful platform to help teach music to the next generations. On the one hand, as the pioneer of acquiring classical music copyrights worldwide, our core assets are quite exclusive in China and we are also proud to empower the music teaching capabilities for schools across China by licensing out our copyrighted classical music content. On the other hand, by developing an effective, digital platform we will help teachers to teach students in the digital arena they are most comfortable. We expect this to help students learn more and faster, while also encouraging more youth to take up the arts by removing frustrations associated with paper-based teaching materials and non-copyrighted music contents. The world is moving faster than it has ever before with everyone glued to mobile devices and short form video. By adopting exciting copyrighted music content and new technological advances into our robust Music Museum program, we believe we are well on the way toward setting a new standard of excellence in music teaching in the classroom.”
