MediaMint, a global AI-powered revenue and media operations services provider backed by Everstone Capital and Recognize, today announced the appointment of Rajeev Butani as Chief Executive Officer. Mr. Butani replaces current CEO and co-founder Aditya Vuchi, who will continue to support MediaMint as a member of the company’s Board of Directors.
“As we continue to accelerate innovation and revenue realization for businesses worldwide, we are excited to have Rajeev serve as CEO to guide us through the next phase of MediaMint’s expansion,” said Mr. Vuchi, who served as MediaMint’s CEO for the previous 14 years. “Rajeev has served as Executive Chairman of the company and understands our business and culture and we look forward to his collaboration with MediaMint leadership, employees, and customers to build on our past successes.”
Prior to joining MediaMint in 2023 as Executive Chairman, Mr. Butani served with Accenture for more than 25 years, most recently as the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group globally. He also served on Accenture’s Global Leadership Counsel.
“Rajeev is the right person to help drive adoption of MediaMint’s next generation services and going forward to help us identify acquisitions that will complement MediaMint’s vision of an AI-powered platform of services,” said Avnish Mehra, Vice Chairman, Private Equity at Everstone Capital, and David Wasserman, Co-Founder and Managing Partner at Recognize. “We are delighted to have Aditya’s full support in this transition and look forward to Rajeev’s stewardship as we expand MediaMint’s global business.”
With 2,000 employees across offices in San Francisco, New York, Hyderabad, and Krakow, MediaMint delivers operational support for digital marketing, including ad operations, creative services, and customer services. The company serves over 100 global customers, including prominent digital marketing platforms, publishers, and agencies. The digital marketing landscape is growing, driven by the proliferation of digital channels and creator platforms, enhanced data capabilities, and the increasing popularity of user generated digital content. As more businesses venture into digital advertising, MediaMint is strategically positioned to optimize advertising performance and reduce operational costs associated with establishing digital ad platforms, managing ad operations, and refining ad creatives.
