RW Digital, a leading diverse-owned programmatic solutions provider, announced today they have entered into a strategic partnership with Neutronian, the leading provider of data privacy and quality verification, to verify and validate minority owned and operated publishers. This collaboration is aimed at enhancing visibility and accessibility to minority-owned media, further strengthening RW Digital’s commitment to diversity and inclusion in the advertising industry.
RW Digital offers brands and agencies innovative programmatic solutions to connect with diverse audiences. The company also empowers minority-owned publishers by amplifying their presence and impact in the digital advertising landscape. Through this partnership, RW Digital aims to bolster its efforts to validate existing media partnerships. This partnership will also allow RW Digital to confidently identify additional minority-owned websites that can be leveraged for clients seeking to diversify their media spending strategies.
“We’re thrilled to partner with Neutronian to validate our diverse minority owned and operated publisher partners, enabling us to amplify minority voices and drive scale and performance for our advertisers,” said Mike Collado, Director of Account Operations for RW Digital. “It can be time consuming and cumbersome to navigate the programmatic landscape and Neutronian efficiently validates RW Digital’s supply path so we can find accurate and verified inventory sources to empower publishers, meet client demand, and connect consumers to relevant content and brands. It’s a 360 win.”
Neutronian has developed a rigorous framework for validating and scoring publishers that identify as minority-owned, including Black, Hispanic, and female-owned businesses. This validation process begins with an initial manual review and is complemented by ongoing automated monitoring to ensure the credibility of the data. Media owners are also able to self-submit details and documentation for verification. The Neutronian Minority Ownership Verification solution aims to enable support for businesses that identify as being owned by a disadvantaged minority, as accurately as possible.
“We are excited to partner with RW Digital to increase visibility and accessibility to minority owned media,” said Lisa Abousaleh, CEO and Co-Founder of Neutronian. “This effort will not only benefit the brands and agencies that are looking to diversify their media spend but it will also help minority owned publishers, especially the smaller self-owned and operated websites, have more opportunities to be included on campaigns that they might not otherwise have access to.”
Through this partnership with Neutronian, RW Digital reinforces its dedication to promoting diversity and inclusion in advertising, working diligently to ensure that minority-owned media receives the recognition and support it deserves.
